Reflections on 2018 and Predictions for 2019 with Drumm McNaughton | Changing Higher Ed 012
Dec 31, 2018
In addition to enjoying the holidays, December is a good time to pause and take stock of the past year. This also is an opportune time to get out the crystal ball to contemplate what might happen in 2019.
2018: The Year in Review
There were a number of very nice gifts under the tree this year, but also a lot of lumps of...
Higher Education M&A Activity with Gerry Czarnecki | Changing Higher Ed 011
Dec 18, 2018
The higher ed sector has been relatively immune (or perhaps resistant?) to change since its inception, but in the past 10-15 years, and especially since the Great Recession, multiple things have changed, forcing changes on it. We now are seeing market forces unleashed, including consolidation, mergers/acquisitions, and...
Marketing Essentials for Colleges and Universities with Deb Maue | Changing Higher Ed 010
Dec 4, 2018
Higher ed institutions are grappling with declining enrollment. The old ways of recruiting students that institutions used during the “go-go” years 15 years ago no longer work – there is far more competition for a shrinking pool of “traditional” students, student demographics have changed, and numerous other...
Growing Universities with Post-Traditional Students with Carol Aslanian | Changing Higher Ed 009
Nov 27, 2018
Carol Aslanian is a market researcher who helps colleges build strategies and new programming to increase enrollment by focusing on post-traditional students, those students who used to be called “adult students.”
Carol began her career in higher education research in the 1980s at the College Board. Her first...
Growing Enrollment with Dr. Dewey Clark | Changing Higher Ed 008
Nov 13, 2018
Dr. Dewey Clark is a very special university president. Unlike most of his contemporaries, his undergraduate degree is from the school he is now leading, and following graduation, was invited to work on staff in admissions which he did for nine years before going off for a 24-year career in business. This experience...
