Jul 16, 2019
Dr. Karen Haynes retired as president of Cal State San Marcos on June 30, 2019. She was the longest-seated president in the CSU system and the first woman to hold this role in history. Haynes began her presidency in 2004 when the institution had a student population of 7,000 and an alumni base of 13,000. Through...
Jul 10, 2019
Episode Summary
Facing declining enrollments due to changing demographics and societal factors, many higher education institutions are engaging in marketing practices that don’t make sense. Instead, institutions should consider embracing marketing strategies that are based on informal and formal market research....